The Fear of $50: Why Raising My Prices by 20% Was the Best Retail Strategy I Ever Executed

By TrickDigi The most terrifying moment in my business life wasn’t starting the company. It was the day I decided to change a number on my website. For two years, I had been selling my flagship product for $42.00. I chose that price because I was scared. I looked at my competitors (who were selling … Read more