The “Free Shipping” Suicide Mission: How I Lost $2,000 in One Month Trying to Be Amazon
There is a spectre haunting every small e-commerce business owner. Its name is Amazon Prime. When I launched my online store, I was obsessed with conversion rates. I read every blog post and case study that said the same thing: “Unexpected shipping costs are the #1 reason for cart abandonment.” The logic seemed airtight. If … Read more