By [TrickDigi] There is a specific milestone every new business owner dreams of. It isn’t the first sale, and it isn’t the first hire. It is The Office. There is something about having your company logo on a glass door that feels like “making it.” It validates you. It tells the world, “I am a … Read more
By [TrickDigi] I am a data nerd. If I can track it, I will optimize it. So, when the new generation of health wearables came out—promising to track my Deep Sleep, REM cycles, Heart Rate Variability (HRV), and “Recovery Score”—I bought one immediately. My goal was simple: I wanted to sleep better. I wore the … Read more
By [Trickdigi] If you have been on the internet in the last five years, you have heard of Intermittent Fasting (IF). The promise is seductive: Don’t change what you eat, just change when you eat. Supposedly, if I simply skipped breakfast and only ate between 12:00 PM and 8:00 PM (the famous 16:8 method), I … Read more
By [Trickdigi] For five years, I was a loyal member of a popular commercial gym chain. I paid my $50 every month, I paid the “Annual Maintenance Fee,” and I swiped my card at the front desk. But about six months ago, I hit a breaking point. It wasn’t the cost that bothered me—it was … Read more
By [TrickDigi] We have all seen the videos. A guy drinking a coconut on a beach in Bali tells you that if you buy his course, you can set up a business that runs itself while you sleep. I bought into that dream. I spent months setting up “automated” funnels, email sequences, and chatbots. I … Read more
By [TrickDigi] I used to think sales was about talking. I thought the person who spoke the most, had the fanciest PowerPoint slides, and used the most buzzwords would win the contract. Two years ago, I walked into a boardroom to pitch a marketing retainer to a mid-sized manufacturing company. It was the biggest lead … Read more
By [TrickDigi] There is a silent killer in retail business that nobody warns you about. It isn’t bad reviews, and it isn’t taxes. It is the pile of cardboard boxes sitting in the corner of your office (or warehouse) gathering dust. In the retail world, we call this “Dead Stock.” Early in my business journey, … Read more
By [TrickDigi] I still remember the exact moment I thought I was a business genius. I was sitting at my kitchen table at 2:00 AM, staring at a spreadsheet. I had found a supplier overseas who could sell me high-quality home goods for $4.00 per unit. I knew I could sell them locally for $24.00. … Read more
By Trickdigi In my first year of business, I did what everyone does: I opened a single “Free Business Checking” account at a popular online bank. It was easy. I used that one debit card for everything—software subscriptions, client lunches, Facebook ads, and payroll. Then, on a Tuesday morning at 10:00 AM, my card was … Read more
By [TrickDigi] I am the “IT guy” for my family. When my mom gets a suspicious text message, she asks me. When my friends get a weird pop-up on their laptop, they call me. I pride myself on being vigilant. I use a Password Manager. I use Two-Factor Authentication (2FA). I thought I was immune. … Read more