There is a spectre haunting every small e-commerce business owner. Its name is Amazon Prime. When I launched my online store, I was obsessed with conversion rates. I read every blog post and case study that said the same thing: “Unexpected shipping costs are the #1 reason for cart abandonment.” The logic seemed airtight. If … Read more
By [TrickDigi] We have all seen the videos. A guy drinking a coconut on a beach in Bali tells you that if you buy his course, you can set up a business that runs itself while you sleep. I bought into that dream. I spent months setting up “automated” funnels, email sequences, and chatbots. I … Read more
By [TrickDigi] I used to think sales was about talking. I thought the person who spoke the most, had the fanciest PowerPoint slides, and used the most buzzwords would win the contract. Two years ago, I walked into a boardroom to pitch a marketing retainer to a mid-sized manufacturing company. It was the biggest lead … Read more
By [TrickDigi] There is a silent killer in retail business that nobody warns you about. It isn’t bad reviews, and it isn’t taxes. It is the pile of cardboard boxes sitting in the corner of your office (or warehouse) gathering dust. In the retail world, we call this “Dead Stock.” Early in my business journey, … Read more
By [TrickDigi] I still remember the exact moment I thought I was a business genius. I was sitting at my kitchen table at 2:00 AM, staring at a spreadsheet. I had found a supplier overseas who could sell me high-quality home goods for $4.00 per unit. I knew I could sell them locally for $24.00. … Read more
By Trickdigi In my first year of business, I did what everyone does: I opened a single “Free Business Checking” account at a popular online bank. It was easy. I used that one debit card for everything—software subscriptions, client lunches, Facebook ads, and payroll. Then, on a Tuesday morning at 10:00 AM, my card was … Read more